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This is a Quantitative Study study.

September 19, 2025ManagementOpen Access

Improving village tourism marketing through the implementation of smart digital platforms: An Applied study in Indonesia

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Authors

FMFarid MutohhariYogyakarta State University PSPutu SudiraYogyakarta State University KKKokom KomariyahYogyakarta State University

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Implication

This applied research develops a digital tourism platform to improve marketing strategies and user satisfaction in village tourism, indicating potential for sustainable growth.

Key Points

The smart digital platform significantly improved marketing strategies for village tourism, enhancing visitor experiences.
User satisfaction ratings were 'very good' across all usability metrics, including design and ease of use.
The ADDIE model guided the development of a website-based platform, ensuring effective validation from experts and users.
Despite infrastructural challenges, the platform supports community self-reliance and fosters sustainable tourism growth.

Cite This Study

Mutohhari et al. (2025) studied this question.

synapsesocial.com/papers/68d46fbd31b076d99fa69837 https://doi.org/10.62486/agma2025295

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Implication

This applied research develops a digital tourism platform to improve marketing strategies and user satisfaction in village tourism, indicating potential for sustainable growth.

Improving village tourism marketing through the implementation of smart digital platforms: An Applied study in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Improving village tourism marketing through the implementation of smart digital platforms: An Applied study in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

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