Impact of Metaverse Technology on Global Marketing, and Advertising (Study of MTN and Omel Brand and Media Limited)

This paper investigated the impact of Metaverse technology on global marketing, advertising and consumer brand experience from the perspective of experts analysis Data from the study were gathered from the questionnaire administered to purposively selected respondents of 40 experts in marketing ,advertising and Digital/ICT in MTN Nigeria Plc , and Omel brand and Media Limited ,Lagos state .Data gathered were coded and analyzed using STATA with descriptive statistics which was used to address the objectives of the study with 2.5 level of acceptance. The mean result of 4.15,4.02,4.19,3.96 and 4.04 respectively showed that, the experts all agreed that ,metaverse is the future of marketing and have a signicant impact on global marketing and advertising as this ensured brand loyalty .The study concluded that, metaverse is the future of marketing and the world at large as organizations can tapped into the opportunity to personalized their interactions and engagement with customers and the study recommended the following that ,digital marketers must breast of changes and trends in technology by taken full advantage of metaverse ,and companies and marketers must adopt metaverse to build the marketing experiences that connect real world activities with business and companies must prepare for the future marketing through metaverse technology and companies should use metaverse as it has strategic implications on marketing ,management ,manufacturing ,human resources and research and development.