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March 15, 2024Management Research Review

Marketing beyond reality: a systematic literature review on metaverse

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Authors

SYSakshi YadavSPShivendra Kumar PandeyDSDheeraj Sharma

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Cite This Study

Yadav et al. (2024) studied this question.

synapsesocial.com/papers/68e73cb8b6db6435876b5ff1https://doi.org/10.1108/mrr-06-2023-0456
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