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June 13, 2024International Journal of Research and ReviewOpen Access

Customer Citizenship Behaviour: A Multi-Perspective Analysis

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Authors

SASri Nitta Crissiana Wirya AtmajaMRMohamad RizanKSKaruniana Dianta Arfiando Sebayang

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Cite This Study

Atmaja et al. (2024) studied this question.

synapsesocial.com/papers/68e64e8bb6db6435875df202https://doi.org/10.52403/ijrr.20240647
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Two decades of customers as good soldiers: mapping the scientific evolution of customer citizenship behavior2026
  2. 2Consumer Citizenship Behavior in Online/Offline Shopping Contexts: Differential Impact of Consumer Perceived Value and Perceived Corporate Social Responsibility2024 · 14 citations
  3. 3Compelled to contribute: The unseen pressure behind extra-role behavior2025 · 1 citations
  4. 4The influence of internal brand management and brand citizenship behaviour on customer satisfaction and customer citizenship behaviour: A multi-level analysis2026
  5. 5Authentic corporate social responsibility, emotional brand attachment, and customer citizenship behavior: a model for strengthening customer relationships in banking2026