Identifying Factors influencing E-commerce Enterprises Outcomes in Ho Chi Minh City, Vietnam: A Technology–organization–environment Framework Approach

Competitive capability is a crucial factor for the success of a nation, industry, and company.It encompasses the institutional framework, policies, and influences on productivity, market share, and profitability.To survive and thrive, enterprises need to maintain high performance in today's business environment, influenced by infrastructure, legal, and financial factors.Enhancing operational efficiency and competitiveness in ecommerce in Vietnam, especially in big cities like Ho Chi Minh City, is becoming an urgent issue.Therefore, researching the impact of Technological, Organizational Competitive Capability, and the Business Environment on Business Results Research Model, specifically focusing on E-commerce enterprises in Ho Chi Minh City, is of paramount importance.The objective of this study is to review the theoretical foundations and relevant research concerning the research issue and ascertain the relationships between the components of competitive capability of e-commerce enterprises and intermediate factors.The study involves surveys and expert interviews targeting directors, deputy directors and authorized individuals involved in the leadership, management, and operation of enterprises.These individuals possess experience and understanding of the business situation of e-commerce enterprises and electronic trading businesses.The research results propose a model examining the relationships within the TOE theoretical framework (technology capability, organizational capability, and business environment) concerning competitive capability and business outcomes of e-commerce enterprises in Ho Chi Minh City.