Analisis Tingkat Pemahaman Manajemen Pemasaran Terhadap Mahasiswa Program Studi Bisnis Digital

This study aims to analyze the degree of absorption. Student of the Digital Business Study Program on Marketing Management. In addition, the lecturers’ skills in improving learning media are the objectives of this study. Adequate understanding related to this material is very important so that students are able to design and implement effective marketing strategies in today’s business environment. The results shows that most students have a good understanding of the concepts of traditional Marketing Management but still lack understanding of digital marketing.