Enhancing Social Engagement in Cinemas through the Promotion of Emotion-Sharing

How can interaction design counter the trend of declining cinema visits by improving the visitor experience? This project focuses on experiences of social immersion and shared emotions among cinema audiences. The After-movie Social Accelerator is based on specific key design criteria for emotion-sharing and offers a proof-of-concept implementation. The paper closes with a preliminary evaluation (n=6) that indicates the value of emotion-sharing in cinema experiences but also calls for more communication opportunities.