Research on Emotional Design Short Videos in Urban Promotion

With the gradual improvement of material living standards, there is an increasing demand for spiritual and cultural experiences. Short videos have become a primary means of entertainment and information retrieval, which continuously evolve for innovation with relevant technological advancements to meet the emotional needs of the audience. Diverse in form, rich in imagery, and complex in variety, short videos present a wealth of emotions and possess a strong visual impact as a design method for emotional expression. The integration of short videos in urban promotion adds richness to promotional content and establishes emotional resonance with the audience. This article explores the application value of Emotional Design short videos in urban promotion, discusses their practical applications, and provides insights to enhance promotional effectiveness.