Research on application strategies of short video in publicity of community public welfare activities

This study examines the application of short videos in promoting community public welfare initiatives, analyzing their crucial role in disseminating social causes and enhancing community cohesion. By exploring the unique advantages of short videos in community philanthropy promotion—including rapid dissemination, diverse formats, and strong interactivity—it reveals their positive impact on the development of community welfare programs. The research also delves into challenges such as inconsistent content quality and insufficient dissemination precision encountered during implementation, proposing targeted strategies for innovative content creation and optimized communication approaches. These findings aim to provide theoretical support and practical guidance for community public welfare initiatives to achieve broader and more effective promotion through short video platforms.