The Impact and Application Strategies of Short Video Platforms on International Sports Communication

With the rise and popularization of short video platforms, they are playing an increasingly important role in international sports communication. This article delves into the impact of short video platforms on international sports communication, including positive impacts such as expanding the scope of dissemination, enhancing immediacy and vividness, and promoting cultural exchange. At the same time, it analyzes the challenges faced such as information fragmentation and copyright issues, and proposes corresponding application strategies, aiming to provide reference for better utilizing short video platforms to promote international sports communication.