Against the backdrop of the active participation of creative workers in beauty short videos in live streaming sales and beauty education, fan groups replicate and disseminate the behavior of creative workers in short videos for imitation, presenting clear characteristics of crowd-oriented communication. This study starts from the basic perspective of “appearance” and combines visual rhetoric theory to explore and summarize the behavioral characteristics of creative workers in beauty short videos, providing suggestions for promoting the dissemination of beauty short videos.
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Yilian Che (2024) studied this question.
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