Media Educational Potential of the Television Industry in Improving Media Literacy of Broad Audience

Media educational potential of the television industry in improving media literacy of broad audience is represented in the article.The complex of theoretical and empirical methods such as: modeling; case-study; classification; design; testing (n=276) is used.The conclusion is made according to the results of the study, that is media educational potential of the television industry in improving media literacy of broad audience is mostly laid in the opportunity of modern television channels to make an off-air interaction with real audience (realizing it in on-line and offline spaces), thus attracting the audience.Using of media educational potential of the television industry in improving media literacy of broad audience increases confidence to television channels and also makes the television content more demanding and competitive.That is the reason why media educational potential of the television industry in improving media literacy of broad audience is interpreted as a special model of media culture development of modern neoinformation society, based on principals of media responsible approach (according to media ethnic rules and standards) to realization of media communications by all actors of media space -media producers and media consumers (taking into account the combination of these media roles in modern sociocultural realities).