June 1, 2024Asia Pacific Journal of Marketing and Logistics

Does consumer knowledge about sustainable-fashion impact intention-to-buy?

View Full Paper

Ask AI

Bookmark

Authors

JHJinghe HanWestern Sydney University AWArch G. WoodsideBoston College EKEunju KoYonsei University

Discussion

Member takes

Implication

Empirical analysis reveals accurate sustainable fashion knowledge increases purchase intentions in Chinese and Korean adults, highlighting the value of targeted government policy.

Key Points

Consumers possessing accurate sustainable fashion knowledge consistently show high purchase intentions, whereas those with insufficient understanding avoid these products.
Incorrect answers were provided by 85% of participants across Chinese and Korean adult cohorts regarding sustainable fashion manufacturing and wool recycling.
Empirical evaluation of a case-based theory highlights that targeted government policy and educational curricula are essential to guide sustainable consumer behavior.

Cite This Study

Han et al. (2024) studied this question.

synapsesocial.com/papers/68e669b0b6db6435875f5d6f https://doi.org/10.1108/apjml-05-2023-0456

View Full Paper

Ask AI

Bookmark

Implication

Empirical analysis reveals accurate sustainable fashion knowledge increases purchase intentions in Chinese and Korean adults, highlighting the value of targeted government policy.

Does consumer knowledge about sustainable-fashion impact intention-to-buy?

Discussion

Member takes

Implication

Key Points

Cite This Study

Does consumer knowledge about sustainable-fashion impact intention-to-buy?

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider