Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
June 1, 2024African Journal of Politics and Administrative Studies

Celebrity Endorsement and Consumer Brand Preference of Hero Larger Beer in Ebonyi State, Nigeria

View Full Paper
Ask AI
Bookmark
Share

Authors

UNUgochukwu NwankwoCOChike OnweENElem Nwanchor

Discussion

Loading...

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Nwankwo et al. (2024) studied this question.

synapsesocial.com/papers/68e66eeab6db6435875f96f6https://doi.org/10.4314/ajpas.v17i1.4
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ADVERTISING AND ITS INFLUENCE ON BRAND LOYALTY AMONG NIGERIAN CONSUMERS (A STUDY OF ENUGU URBAN RESIDENTS)2025
  2. 2Endorsement in Advertising Indigenous Products and Patronage of Innoson Motors and Dangote Cement Brands in FCT, Abuja2025
  3. 3Product Branding and Customer Patronage of Champion Breweries Plc’s Products, Uyo, Akwa Ibom State, Nigeria2024
  4. 4INFLUENCE OF LAGER BEER BILLBOARD ADVERTISING ON ATTITUDE AND BEHAVIOUR TOWARDS LAGER BEER CONSUMPTION IN SOUTH EAST NIGERIA2025
  5. 5Celebrity endorsement and patronage of fast moving consumer goods in Nigeria2021