In the era of growing importance of financial status, there is an increased importance for various financial institutions which provide such loans.The main objective of the study of the loans and advances is to understand the lending policies and the various schemes of financial assistance provided by the bank.The bank works comparatively different from other financial institutions and banks as it works according to the rules and regulations and the guidelines by the RBI.In this background the topic of personal lending schemes of ICICI BANK LTD is chosen as the subject matter of this project.The findings of the project may be considered by ICICI BANK LTD while formulating the policies for increasing the volume of personal lending schemes.The study is also required to analyze the views of the borrowers and to analyze the satisfaction level of customers.It helps to know in detail the Loans and Advances provided by the bank, right from its inception stage, growth and future prospects.
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Meghana et al. (2024) studied this question.
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