A Study on Middle Class People Habits in Indian Banking with Rrrefffernce to ICICI

In today's competitive world, a lot of investment alternatives in banking are being provided by both public sector and private sector financial institutions.But we have no idea about how much people are aware of these opportunities and able to access those services especially in rural villages.This study also facilitates to analyse various guiding factors for making a good banking decision.The aim of this study is to examine the behaviour of the middle-income class people in ICICI bank and also to identify various factors influencing their banking decisions.So analyzing and evaluating various guiding factors that influences their behaviour of middle class people.