Emotional Intelligence and Its Impact on Impulse Buying and Post Purchase Regret Among Young Working Adults

This study investigates how emotional intelligence (EI) inuences impulse buying and post-purchase regret in young working adults (18-30 years old). A survey of 120 professionals found that higher EI correlated with less impulse buying and lower post-purchase regret. Interestingly, EI levels and buying behaviors did not differ by gender. These ndings suggest that EI can help young adults make more mindful purchasing decisions. By understanding the role of EI in consumer behavior, strategies can be developed to promote EI and potentially reduce impulse buying and regret among young professionals.