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August 5, 2026Business Ethics the Environment & ResponsibilityOpen Access

The Effect of Emotional Intelligence on Ethical Consumption: How, Why, and When?

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Authors

APAltani PanagiotopoulouAthens University of Economics and BusinessAPAthanasios PolyportisErasmus University Rotterdam

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Implication

Randomized trial investigates the influence of emotional intelligence on ethical consumption, highlighting key mediators and moderators.

Key Points

  • This paper aims to explore how emotional intelligence affects ethical consumption and identify the underlying mechanisms of this relationship.
  • Analyzed data from an online cross-sectional survey of 340 consumers in the UK.
  • Employed mediation, moderation, and moderated mediation analyses to examine the associations.
  • Investigated the roles of goal orientation and social status in ethical consumption behaviors.
  • Emotional intelligence is positively associated with ethical consumption.
  • Prevention and promotion foci mediate the association between emotional intelligence and ethical consumption.
  • Social status anxiety moderates this relationship, attenuating the indirect effect of emotional intelligence on ethical consumption via prevention focus.

Cite This Study

Panagiotopoulou et al. (2026) studied this question.

synapsesocial.com/papers/6a72e85b226790f37065838chttps://doi.org/10.1111/beer.70147
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