Social media marketing and sales performance of thrift stores in San Jose, Occidental Mindoro

With the rise of social media as a platform for online activities, thrift stores have increasingly utilized social media marketing.Thus, this research determines the relationship between social media marketing and the sales performance of thrift stores in San Jose, Occidental Mindoro.This examines the impact of live selling, online advertising, and online shopping on thrift stores' brand awareness and consumer engagement A descriptive correlational design was employed to measure the relationship between social media marketing and sales performance.Data was collected from 31 thrift store owners in San Jose, Occidental Mindoro, who have been using social media marketing strategies for over a year.The study utilized a 27-item modified-adapted questionnaire, including multiple-choice and Likert scale questions.The findings reveal that the majority of thrift stores are located near the highway and have been operating for 1-3 years.Thrift store owners perceive their performance in live selling, online advertising, and online shopping as effective.They also believe that their social media marketing strategies significantly influence their brand awareness and consumer engagement performance.The research found that there is a significant relationship between social media marketing and sales performance.However, there was no significant relationship between the profiles and sales performance.This study recommends that thrift store owners should develop strategic business