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August 19, 2025Jurnal sosial dan sains

The Influence Of Product Quality, Price, And Social Media Promotion On Purchase Decisions At Online Thrift Shops (Thriftguys)

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Product quality, price, and social media promotion significantly influence purchasing decisions in online thrift shops.
A multiple linear regression analysis revealed a determination coefficient of 52.1%, highlighting the factors' joint impact.
Data was gathered from 96 respondents using a five-point Likert scale questionnaire for validity and reliability testing.
The findings provide thrift business owners insights to enhance marketing strategies and improve product offerings.

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Implication

Quantitative analysis shows product quality and social media promotion significantly affect purchase decisions in online thrift shops, suggesting marketing improvements.

Cite This Study

Naufal et al. (2025) studied this question.

synapsesocial.com/papers/68af4551ad7bf08b1ead3848 https://doi.org/10.59188/jurnalsosains.v5i8.32452

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Implication

Quantitative analysis shows product quality and social media promotion significantly affect purchase decisions in online thrift shops, suggesting marketing improvements.

The Influence Of Product Quality, Price, And Social Media Promotion On Purchase Decisions At Online Thrift Shops (Thriftguys)

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Discussion

Implication

Cite This Study

The Influence Of Product Quality, Price, And Social Media Promotion On Purchase Decisions At Online Thrift Shops (Thriftguys)

Key Points

Discussion

Implication

Cite This Study

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