A Study on the Selection Attributes and Preference of Active Seniors for Commercial Chicken Porridge

This study aimed to investigate the consumption behavior and product selection attributes for chicken porridge among individuals aged 50 years and above, particularly active seniors.A preference survey was conducted on four domestic chicken porridge brands, encompassing elder-friendly products and home meal replacements (HMR).The results, analyzed through exploratory factor analysis, revealed the determining factors in choice.Consumers effectively differentiated and evaluated products based on their physical characteristics and elder-friendly attributes.This study provides foundational data for maintaining product strengths and addressing weaknesses in the development of new products based on the likes or dislikes of the consumers on the surveyed products.Also, the sensory attributes of the products were found to significantly influence overall preference, with a particular emphasis on flavor.Therefore, in the development of elder-friendly chicken porridge, it is important to focus on familiar ingredients for older adults and prioritize appealing flavor profiles.Additionally, it is advisable to favor a consistency that enables the product to be consumed with a spoon rather than drunk, thus avoiding sticky and watery products.This study will contribute to the health promotion and nutrition supplies for active seniors in the future by developing a chicken porridge (HMR).These results are also expected to serve as foundational data for establishing an effective marketing strategy for this product.