The Innovation of Sustainable Tourism Business after the COVID-19 in Indonesia

This research aims to analyze the correlation of the innovation of sustainable tourism business after covid-19 in Indonesia. The sample size for the research was 488 respondents who had experienced at least once visiting Indonesia. This research attempts descriptive research and quantitative methods with observations innovation of sustainable tourism business after covid-19 in Indonesia. The findings show that the total number of international tourist arrivals visiting Indonesia from ASEAN, BRICS, APEC and G-20 amounted to 5,546,971 international tourists or 94,19 percent from total tourist arrivals visiting Indonesia. Secondly, international tourist visiting Indonesia from ASEAN in one year is three-four times, Asia-Pacific in one year is two-three times and Europe and America in one year is one-two times. Thirdly, international tourist visiting Indonesia from ASEAN is one until two provinces, Asia-Pacific is two until three provinces and Europe and America is three until four provinces. Fourthly, based on the results that important of continuously the innovation of sustainable tourism business after covid-19 in Indonesia. Furthermore, the means are high, positive correlation and significant. It indicates high demand for sustainable tourism business after covid-19 in Indonesia. In addition, sustainability without innovation is useless and innovation without sustainability is inevitability.