The Intermbedding and Disembedding of New Rural Elites and Local Culture in the New Era

As one of the traditional Chinese rural governance models, Governing Village by Rural Elites has been playing an important role in the process of rural revitalization. With the acceleration of the modernization process, Governing Village by New Rural Elites has a tendency to detach from the local culture in some places, resulting in the disconnection between its governance model and the local culture, and the interembedding and disembedding between the Governing Village by New Rural Elites and the local culture is a dynamic process, in the context of the new era. Governing Village by New Rural Elites is required to inherit the local culture at the same time, continue to innovate and develop, so as to achieve the goal of rural revitalization. This paper reviews the definition and historical evolution process of Governing Village by New Rural Elites, analyzes the internal logic of Governing Village by New Rural Elites from three aspects: the identification logic of farmers to New Rural Elites, the emotional logic of local culture, and the interaction logic between New Rural Elites and the grassroots government. Then it describes the specific manifestations of the deep embedding between New Rural Elites and local culture from the perspectives of the fit between New Rural Elites and rural governance, the result of the mutual embedding of New Rural Elites and local culture, and the embedding of rural resources, culture and politics. Lastly, .it focuses on the multi-dimensional disembedding phenomenon between the two and put forward suggestions on the paradigm of New Rural Elites’ participation in rural governance.