Research on the Three-dimensional Value Dimensions of the Cowherd and Weaver Girl Village in Shandong Province’s Rural Revitalization Strategy

In the exploration of the integration of culture and tourism in Shandong’s Yiyuan region in the new era, it is imperative to delve into the protection of intangible cultural heritage resources and the integration of ecological tourism from a deep perspective, effectively assisting in the efficient development of culture and tourism integration in the Yiyuan region of Shandong. This paper examines the three-dimensional value dimensions of the Cowherd and Weaver Girl Village in Shandong’s rural revitalization strategy, namely social value, economic value, and artistic value. As part of China’s traditional folk culture, the Cowherd and Weaver Girl Village in Yiyuan contributes to the inheritance and promotion of traditional culture, which is conducive to the inheritance and development of excellent traditional Chinese culture, enhances the country’s cultural soft power, establishes an industry system led by cultural tourism, drives local economic development, and increases employment opportunities and economic income. At the same time, this paper analyzes the dissemination and influence of the Cowherd and Weaver Girl culture in modern society, pointing out that through the exploration and dissemination of literature and art, it can promote the inheritance and development of traditional culture in modern society, playing an important role in the construction of harmonious social culture. The Cowherd and Weaver Girl Village in Yiyuan, Shandong, has important social, economic, and artistic values in rural revitalization, which need to be strengthened in protection and development, promoting its comprehensive development of local social, economic, and cultural aspects.