This research aims to identify the influence of Instagram on purchasing decisions and consumer behavior of Alfa The research method used is associative descriptive research. Data was taken from the Co Working Space Alfa X Tenggilis customer administration in January 2024, with a population of 150 people. The sampling technique used was total sampling from the entire population. Research analysis was carried out using a simple regression linearity test. The research results show that Instagram has a positive and significant influence on purchasing decisions at Alfa attracting consumers' attention to buy more products sold by Alfa The benefit for further research is to provide references that can be used as research references, especially in purchasing decisions and also consumer behavior.
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Puspita et al. (2024) studied this question.
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