Current status of stakeholders: Electronic National Agriculture Marketing in India

The majority of farmers in India were unable to obtain timely market information about produce arrivals and prices on specific days at various markets because of a deficient market information system. In addition, the producer's share was quite low due to the vast number of middlemen in the supply chain. In an attempt to address these problems, the Indian government decided to introduce a trading platform where farmers and dealers can readily obtain all the information they need to market their produce. Farmers can easily sell their produce in local or distant markets through the "Electronic National Agriculture Market," an online market platform that also provides them with immediate produce value and a larger share in consumer rupee. Key words: APMC, FPOs, Electronic trading platform.