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May 24, 2024Journal of Research in Interactive MarketingOpen Access

Longitudinal perceptions of gamified loyalty programs (GLPs): a mix of slot machines and entertainment toys

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Authors

JLJosé Varela LopesBCBeatriz Casais

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Lopes et al. (2024) studied this question.

synapsesocial.com/papers/68e6897cb6db643587611209https://doi.org/10.1108/jrim-10-2023-0383
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Playing to win: the impact of gamified loyalty programs in grocery retail2026
  2. 2Understanding the impact of gamification features on user retention: evidence from a mobile payment app2025 · 3 citations
  3. 3Is gamification always beneficial? Exploring non-monotonic consumer motivation and progress framing in gamified loyalty programs2026 · 2 citations
  4. 4EXPRESS: Driving Mobile App User Engagement through Gamification2024 · 26 citations
  5. 5JUST LET THEM PLAY: AN EMPIRICAL DEMONSTRATION OF CUSTOMER RETENTION THROUGH GAMIFICATION IN MOBILE FITNESS APP2025 · 1 citations