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September 12, 2025Lex localis - Journal of Local Self-Government

Just Let Them Play: An Empirical Demonstration of Customer Retention Through Gamification in Mobile Fitness App

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Authors

DNDr Ruby Soni Chanda Adarsh Chandra Nigam

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Overview

Quantitative analysis shows gamification boosts customer loyalty and brand perception in fitness apps.

Key Points

  • Gamification significantly improves customer loyalty and brand perception in fitness apps, enhancing user engagement.
  • Data from 384 users of the Growfitter app indicated strong positive impacts on customer interactions and satisfaction.
  • The study employed Structural Equation Modelling and regression analyses to assess the effects of gamification on user experience.
  • Findings suggest that implementing gamification strategies can foster deeper engagement and brand connection across diverse user segments.

Cite This Study

Dr Ruby Soni Chanda Adarsh Chandra Nigam (2025) studied this question.

synapsesocial.com/papers/68d44a1d31b076d99fa52e35https://doi.org/10.52152/a6jt5404
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps2024 · 9 citations
  2. 2From Play to Progress: Gamification Strategies for Supporting Long-Term Health Goals in Fitness Apps2026
  3. 3Understanding the impact of gamification features on user retention: evidence from a mobile payment app2025 · 3 citations
  4. 4EXPRESS: Driving Mobile App User Engagement through Gamification2024 · 26 citations
  5. 5The dark side of gamification: an experimental study on digital fitness apps2024 · 7 citations