Peculiarities of desire to the growth of social capital of the individual in the regions of Russia

Among the factors that most strongly influence the social capital of an individual are the quantity and quality of social contacts, the availability of education and internal attitudes of an individual. A person with a large social capital is more decisive and readier for change, because he or she is confident in his or her own strength and ability to adapt to new living conditions. The article explores the issue of the relationship between the size of social capital and the location of an individual. The regions of the Russian Federation vary in the quality of life. There is also spatial and digital inequality between them, which is manifested in unequal income, as well as in different living conditions, climate, accessibility of modern technologies. Residents of each region have unequal opportunities to meet their everyday needs. An individual's desire to change the current order of things by moving to another region can be presented as an indicator of the amount of social capital. The more determined an individual is to change his reality, the more developed is his social capital. The assessment of desires and aspirations was carried out by analyzing the search activity of Internet users in different regions of Russia. Six leaders and six outsiders of the rating of Russian regions by quality of life were selected. Residents of the regions with the lowest quality of life are more interested in higher education than others. For them it is a real opportunity to move to another region and change their life position. Thus, there is a paradoxical situation: the worse conditions an individual life in, the better he or she develops social capital.