A Chinese Version of the Aesthetics Scale: Cultural Adaptation and Psychological Measurement

This is the authors' abstract. We don't add key points for this paper.

The Aesthetics Scale is one of the most commonly used aesthetics evaluation scale in HCI. In this study, a Chinese version of the Aesthetics Scale (C-AS) was translated and validated using the forward–backward translation method. The C-AS passed the content validity and face validity tests. We then recruited 310 Chinese users and tested the psychological properties of the C-AS using the China Railway Customer Service Center ticketing platform as the test material. The experimental results showed that the C-AS has high reliability, validity, and sensitivity. Following rigorous testing, the results of this work may provide Chinese UX practitioners with a standardized aesthetics scale that researchers and practitioners can use with confidence.