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May 15, 2024International Journal of Production Research

Increasing willingness to pay in the food supply chain: a blockchain-oriented trust approach

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Authors

XBXavier BrussetAKAseem KinraHNHussein Naseraldin

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Overview

Theoretical model demonstrates increased consumer willingness to pay in multi-echelon food markets, highlighting financial viability for blockchain technology adoption.

Key Points

  • Revealing verified product quality throughout the multi-echelon supply chain enhances consumers' willingness to pay and maximises operational profit across all distribution stages.
  • Theoretical model assesses buyers' bayesian belief using real olive oil price records to circumscribe opportunistic actions across multi-echelon supply chain tiers.
  • Analysis financially justifies the integration of blockchain technology and smart tracking tools to elevate consumer trust within sustainable and organic food supply chain networks.

Cite This Study

Brusset et al. (2024) studied this question.

synapsesocial.com/papers/68e69d64b6db643587623300https://doi.org/10.1080/00207543.2024.2352763
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Blockchain and Food Trust: Will Consumers Pay More?2026 · 3 citations
  2. 2Blockchain-Enabled Information Quality and Sustainable Food Purchase Decision-Making: The Mediating Role of Perceived Credibility and the Moderating Role of Consumer Trust2026
  3. 3Blockchain-enabled green traceability for sustainable organic food: Impacts on trust, value co-creation and willingness to pay a premium2026 · 2 citations
  4. 4Factors influencing consumer perceptions of food tracked with blockchain technology. A systematic literature review2024 · 48 citations
  5. 5When does blockchain create value premium in organic food supply chains? Game-theoretic modeling and experimental evidence2026