Investigating the key success factors within business models that facilitate long‐term value creation for sustainability‐focused start‐ups

Start‐ups navigate complex challenges in today's business environment, requiring a delicate balance of economic, environmental, and social objectives for long‐term success. This study investigates the pivotal factors within business models that drive sustained value creation for sustainability‐focused start‐ups. Through a comprehensive literature review encompassing environmental, social, and performance dimensions, we identify resilience as a primary component of sustainable decision‐making, supported by adaptability and convenience. Emphasizing resilience and adaptability in decision‐making processes enables sustainable start‐ups to maintain competitive advantages while pursuing sustainability goals. We advocate for a collaborative decision‐making approach focused on long‐term value creation through sustainability measures, providing a framework for developing or refining sustainable business models. Future research may further explore the identified success factors within sustainable start‐ups.