Sustainability as Strategic Imperative: Influence on Startup's Financial Performance based on Predictive Modeling

In a dynamic contemporary business landscape sustained longevity of startups depend on the financial performance. While identifying the factors that add value to financial performance, sustainable business practices have emerged as a cornerstone. Integration of socially and environmentally responsible practices aligns the startup with competitive and financial viability. This study analyzes the intricate relationship between sustainable business practices (SBP)and competitive advantage (CA). The synergistic influence of SBP and CA is anticipated to intricately shape and define the Financial Performance (FP) of new enterprise. The study employs a multiple regression analysis to investigate multifaceted impact of sustainability on economic viability of emerging ventures. The study seeks to unveil the complex dynamics governing this tripartite relationship thereby paving way for strategic imperatives that propel startups towards a more resilient and sustainable future.