In the dynamic landscape of the entrepreneurial ecosystem, where ventures are adopting sustainable business models, it becomes essential to analyze whether the adoption of sustainable business practices has a competitive advantage. This study investigates the complicated relationship between Sustainable Business Practices (SBP) and Competitive Advantage (CA) on a robust dataset of diverse startups and applies advanced regression analysis with a 10-fold cross- validation methodology. The results show a strong and positive association between SBP and CA. The results not only establish a statistical relation but also highlight the significant impact of sustainable practices on startup competitive advantage. This research contributes to both academic literature and management decision-making by giving detailed insights, as well as a strategic roadmap for entrepreneurs looking to exploit sustainability as a cornerstone of their competitive strategy.
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Sharma et al. (2024) studied this question.
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