Building Products through Original Intuition and Artificial Intelligence

In this paper, the author emphases on the instantaneous decision-making based on human brain and the decision-making based on big data artificial intelligence analysis.What kind of impact these two different decision-making methods will have on the product design process?The advantages and disadvantages of two different ways of product design, intuitive design by observing human unconscious behavior and product design by big data analysis, and the key factors are described in detail.Through the conscious design, to achieve the unconscious behavior and give people the best user experience the research concluded that we should pay attention to finding design inspiration from unconscious behavior of people, so that people can use these products in the unconscious.In addition, besides, with the rapid development of science and technology, faster and more intelligent tools will make product designers focus on more things that are important: users and products themselves.Therefore, the existence of artificial intelligence and big data are also good for product designers.