Study on Consumer’s Perception Towards Purchasing Apparel from Meesho App

This study investigates consumer perceptions of purchasing apparel through the Meesho app in India.The research employs a descriptive design and gathers data through a survey administered to 206 Meesho app users.Convenience sampling was used to select participants.The findings reveal that many Meesho users belong to the 21-40 age group.While a variety of apparel for men, women, and children is available on the platform, user responses regarding service and material quality tend to be neutral, suggesting they might not be frequent purchasers.Despite this, a positive perception toward Meesho emerges, with most respondents expressing satisfaction and a preference for Meesho over other apparel shopping platforms.The study offers valuable insights into the demographics of Meesho users and their purchasing habits.It highlights the need for Meesho to address potential concerns about service and material quality to enhance customer experience and solidify positive perceptions.