Marketing analysis reveals the effectiveness of Meesho's social commerce model targeting small entrepreneurs, suggesting room for growth.
Meesho is an Indian e-commerce platform specializing in social commerce. It connects suppliers directly with resellers-often homemakers and small entrepreneurs-who market products via WhatsApp, Facebook, and Instagram without holding inventory. Core Model Meesho handles logistics, payments, and customer support, allowing resellers deep to focus on sales and earn commissions on orders. Categories include fashion, beauty, home essentials, electronics accessories, and daily goods, targeting Tier 2/3 cities and beyond. wikipedia Misho logo Meesho's app icon uses a vibrant purple background with an orange "M" logo. Key Features Zero upfront investment for resellers. Pan-India shipping and easy returns. Focus on affordability and inclusivity for small businesses.
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VANSHITA AWASTHI (2026) studied this question.
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