The hotel artificial intelligence process creates a three-generational innovation framework-automation, thinking, and feeling technology-demonstrating how different technologies can be applied to different aims in the frontline service setting.Prior research has demonstrated the strategic significance of information and communication technology.This is a classic question that has garnered much attention in integrating "high-tech" and "high-touch" service as "High-T2" service in hotels and how balancing the two sides affects visitors' perception and behavioural intention.There is still much effort to examine how the components involved in "high-tech" and "high-touch" service can influence visitors' pleasure; how different guest attributes can control their satisfaction and loyalty during the service process.The project attempts to fill gaps in "High-T2" service and provide a framework considering technology and human interaction.This study set seven research objectives to discuss and explain the research issue.When these two factors are combined, "High-T2" can be essential to visitor pleasure and guests' goal to create and maintain a stable long-term connection and commitment in the hotel sector.
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Zhang et al. (2024) studied this question.
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