Reinventing Government Approach as an Effort to Develop Madura Halal Tourism

The tourism sector is a leading sector and is one of the important keys to regional development in a country and improving community welfare.The development of the tourism sector is interesting to study from the perspective of reinventing government.The main idea of this concept is how to grow bureaucracy so that the public sector can run its organization more competitively, effectively, and efficiently.This research aims to analyse and describe the halal tourism development model in Madura from a government perspective.This research uses a quantitative descriptive approach with the ANP (Analytic Network Process) method, using four heads of the Department of Culture and Tourism as informants.Based on the research results, it was concluded that the development of halal tourism in Madura has met six Reinventing Government indicators and twelve Reinventing Government sub-criteria.Meanwhile, the most appropriate policy priority scale for developing the halal tourism sector in Madura is by using the principle of "Community Owned Government", through the strategy of empowering Tourism Awareness Groups in every halal tourist attraction in Madura, so that it can provide multiple effects of improving the economy for the community and overcoming surrounding poverty.