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In the wave of digital media, art forms such as online short dramas have emerged, quickly gaining market demand and audience love. Based on the theory of empathetic communication, this paper conducts a qualitative and quantitative analysis of the content narrative, media strategies, audiovisual communication, and communication effects of four representative online mini dramas. It is found that online mini dramas have taken shape in forming deep emotional links with audiences, but there are still many problems. Finally, this paper proposes solutions from multiple aspects such as government departments, creative entities, audiovisual platforms, and industries, to provide useful references for developing online mini dramas to expand artistic boundaries and social influence in empathetic communication.
Ruimin Qin (Mon,) studied this question.