What question did this study set out to answer?

This research aims to explore the production processes and relationships within the Chinese micro drama industry.

June 27, 2026Television & New MediaOpen Access

Producing Commissioned Drama for Chinese Short Video Platforms: Power, Dependence and Creative Control

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Analysis of production processes and creative constraints in Chinese micro drama industry, suggesting platform dependence creates challenges.

This research aims to explore the production processes and relationships within the Chinese micro drama industry.
Conducted practitioner interviews and industry observations to gather insights on production structures.
Mapped current production systems and identified key roles within the micro drama industry.
Analyzed the dependence relationships between platforms and micro drama producers using Idiz and Poell’s framework.
Identified creative constraints faced by producers due to structural dependence on platforms' commercial interests.
Mapped key production roles and processes that influence the creation of micro dramas in China.

Chengyao Liu (2026) studied this question.

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Analysis of production processes and creative constraints in Chinese micro drama industry, suggesting platform dependence creates challenges.