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This research investigates how the streaming industry in China has shifted from long-form to short-form content, focusing on microdramas.

April 1, 2026Global Media and ChinaOpen Access

“Everybody Is Moving From Long Form to Short Form”: The Path-Dependent Definition of Successful Formats in the Chinese Streaming TV Industry

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Analysis explores how short-form content became dominant in Chinese streaming, suggesting industry shifts.

This research investigates how the streaming industry in China has shifted from long-form to short-form content, focusing on microdramas.
Conducted in-depth interviews with content professionals in Beijing and Changsha from 2024 to 2025.
Analyzed perceptions of short form vs. long form content.
Examined the economic and symbolic hierarchies influenced by this shift.
Professionals now view short-form content as a promising trend and key to the future.
The rise of microdramas has led to new career paths in the industry.
A self-reinforcing process has emerged, altering creative conventions and hierarchies.

Violaine Roussel (2026) studied this question.

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