Consumer Buying Behaviour On Air Conditioner – A Study In Ambur Taluk, Tirupattur District, Tamilnadu

Consumer Buying Behavior refers to consumers' actions taken (both on and offline) before buying a product or service. This process may include consulting search engines, engaging with social media posts, or various other actions. It is valuable for businesses to understand this process because it helps companies better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. In this study, a research investigation was carried out to determine consumer buying behavior towards purchasing Air conditioners in Ambur Taluk. Totally 200 consumers were selected from Ambur Taluk. The deliberate Sampling Method was adopted all through the research.t-test and Confirmatory Factor Analysis (CFA) has been employed and results were formulated.