Analysis of Foreign Companies' Activities in the Context of Global Digitalization

The article is devoted to the study of the activities of foreign companies in the context of digitalization. The role of digitalization and its impact on the economic development of companies are highlighted. The authors carried out a SWOT analysis of such foreign companies as Amazone and Google, which made it possible to identify the strengths and weaknesses, opportunities and threats of economic development in times of strong competition. An analysis of the dynamics of retail e-commerce development in the United States from 2017 to 2022 and the revenue dynamics of Amazon and Google compared to research and development costs. A comparison of the strategies of these companies in the context of global digitalization is carried out. The key features and advantages of enterprise management in the context of digitalization are identified. Therefore, digitalization requires enterprises to actively develop flexibility, innovation, and innovative thinking in order to always be competitive in the market