Rural Museums Promote Rural Revitalization: A Case Study of the Historical Museum of Qixian Village in Keqiao District, Shaoxing City

With the accelerating urbanization of rural areas, the original rural landscapes are disappearing. In order to emphasize the driving force of spiritual civilization construction in rural revitalization, the country has launched a long-term vision for the construction of “rural museums”. Taking the Qixian Village Historical Museum in Keqiao District, Shaoxing City as an example, this article uses the SWOT-PEST quantitative analysis method to comprehensively analyse the advantages, disadvantages, opportunities and challenges in the development of the museum from macro and micro, internal and external perspectives. Based on this analysis, appropriate strategic proposals are proposed to provide a reference for the sustainable development of rural museums.