A Study on the Way to Improve Brand Vitality in Xuchang City from the Perspective of New Productivity

The Three Kingdoms are rich in cultural resources, not only have a large number of historical relics of the Three Kingdoms, but also have a unique regional story of the Three Kingdoms. Under the perspective of new quality productivity, how to better develop the culture of the Three Kingdoms to enhance the vitality of Xuchang city brand. This paper will study the cultivation of cultural industries in the Three Kingdoms, the promotion and marketing of them more effectively at home and abroad, and strive to achieve positive research results in theory and practice.