Community group purchase has received widespread attention. Pinduoduo-group purchases have achieved remarkable results. Through the IPA analysis to study the impact of different factors of service on consumer behavior, it can be clear that Duoduomaicai consumers are most concerned about the factors, and the platform needs to improve the level of service in the quality of fresh products freshness and after-sales service through the means of logistics, big data aspects. The study of this issue can provide information support for the field of new retail research about the area around Ningxia University.
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Xinyi et al. (2024) studied this question.