Research on the Internal Mechanism and Optimization path of Digital Enabling Golf Sports Consumption in Central and Southern China

In order to explore the key influencing factors of golf sports consumption in central and southern China, the relevant influencing factors were identified by literature analysis, and the set of influencing factors was established, and then the expert interview and questionnaire survey were used to determine the evaluation index system of influencing factors. Through the analysis of the factor system by structural equation model (SEM), the results show that the external factors, stimulus factors, cultural factors and internal factors are the influencing factors in central and southern China. The optimization path: first, pay attention to external factors; second, strengthen the dissemination of golf sports culture; third, explore new stimulating consumption patterns.