Driving Mechanisms of Environmental NGO Citizenship Behavior: The Interplay of Organizational Support and Identification

This study explores the driving mechanisms of environmental NGO citizenship behavior, focusing on the interaction between organizational support and identification and their impact on such behavior. In the context of increasingly severe global environmental issues, understanding and promoting environmental NGO citizenship behavior is crucial for achieving sustainable development goals. The study employs a literature review and theoretical analysis to systematically examine relevant theories and research findings on organizational support, identification, and environmental NGO citizenship behavior. It analyzes how organizational support enhances employees' identification with the organization, thereby motivating their engagement in environmental NGO citizenship behavior. Additionally, the study investigates the moderating roles of organizational culture, leadership style, and organizational justice in the interplay between organizational support and identification. Through in-depth theoretical analysis, the study concludes that there is a significant positive interaction between organizational support and identification, which effectively promotes employees' environmental NGO citizenship behavior. Furthermore, organizational culture, leadership style, and organizational justice significantly influence this interaction. the study provides theoretical grounds for organizational managers and policymakers to design and implement effective strategies to enhance employees' environmental NGO citizenship behavior, thereby advancing organizational sustainability.