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April 30, 2024West Science Social and Humanities StudiesOpen Access

The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta

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FSFrans SudirjoIBIlham Akbar BunyaminRPRival Pahrijal

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Sudirjo et al. (2024) studied this question.

synapsesocial.com/papers/68e6cc04b6db64358764a76chttps://doi.org/10.58812/wsshs.v2i04.835
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Also Consider

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  3. 3The impact of willingness to pay, environmental awareness, consumer behavior, consumer attitudes toward purchase decisions on sustainable packaging in Indonesia2024 · 3 citations
  4. 4The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia2024 · 1 citations
  5. 5Decision-Making Factors for Customers Choosing to Buy Green Products2025